Brand Identity & Branded Content Production
Açaí Summer is a reference brand in the manufacture and distribution of premium açaí and original fruit cream from Brazil. Born in 2011 in the south of the state of Minas Gerais, it became known throughout Brazil mainly recognized for the quality and origin of its products.
The factory has a distribution and logistics system capable of serving the national and international market, with authorized distributors, in addition to the Açaí Summer Franchising stores.
The Açaí Summer team engaged us to help them create a new design system and overhaul their digital experience to elevate their identity, strengthen their connection to customers, grow their direct-to-consumer revenue, and reflect the detail and craft they put into their products.
We redesigned the Açaí Summer logo and created a new visual identity within a brand internationalization process for the demanding European market, taking advantage of the brand's original principles, such as the Sun, the Summer, and the tropical climate.
Through the creation of a new visual identity, content strategy, and technology framework, we completely transformed the brand digitally. We introduced new utilities and experiences within the new eCommerce site to improve the customer journey, establish branded rituals, and give customers a reason to engage with the brand more frequently and on a deeper level.
A digital transformation that renews the Açaí Summer brand experience.
From company information to product catalog and business opportunity, the new eCommerce site brings the Brand story to life through a rich and differentiated narrative. The result is a new digital home for the Açaí Summer that takes you on an immersive journey to its healthy and delicious products.