Sabrinne Miranda

Brand Identity & Branded Content Production

Challenge Highlights

Sabrinne Miranda is a Cake Designer. She is Brasilian, lives in Portugal, and turns delicious cakes into beautiful works of art. In addition to selling personalized cakes, she offers courses and workshops, where she discusses various techniques and reveals all her skills.

UTU was challenged to create an authentic brand to help Sabrinne articulate her narrative and promote the communication of products to various touchpoints, including product packaging, advertising, and social.

To do this, we position Sabrinne Miranda Cake Designer as the always-available friend, full of useful tips. We gave an empathetic touch to the brand's messages and delivered a vibrant and lively visual identity.

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